Monday, March 11, 2013

Wanta Fanta?

Kettleman City, California

7 comments:

Martina said...

And now I'll wait until this slogan arrives in Germany ...

Carl said...

Hmm...
"Fanta is a global brand of fruit-flavored carbonated soft drinks created by the Coca-Cola Company. There are over 100 flavors worldwide. The drink originated in Germany in 1941."(Wiki)

What's odd about the slogan is for it to be effective, "Fanta" should be assumed to rhyme with the sound of "want," but any English speaker seeing the word would pronounce in to rhyme with "fan." Would it have the broad A sound in German?

Martina said...

Oh, Fanta originated in Germany ... I would never have thought that. And no, I did not know this, either.
The slogan is fantastic (sic!) from the marketing point of view - in German at least ;-) Fanta is pronounced fun-ta, a German speaker might pronounce wanta like wun-ta. Fits perfectly. I can't get it out of my mind. Wunta Funta? Wunta Funta!
:-(

Martina said...

And I don't even like soft drinks ... the last Fanta I had might have been in my childhood.

Carl said...

Sorry... ;-)

Lucky guess. The Wunta Funta sound definitely does not work in English, which makes me wonder how the slogan got coined.

Martina said...

Seems to be a US campaign says wikipedia:
... created the tagline "Wanta Fanta!" which became the jingle for the Fantanas in the broadcast campaign.

The Fantanas ... ouch.

Carl said...

Well, yes. I think you can expect the phrase, "brilliant marketing campaign" to be an oxymoron.