State Route 52, Ellenville, New York.
Outdoor advertising—roadside billboards—is a relatively inexpensive way to reach fairly large numbers of eyeballs and so is quite popular here with advocacy groups. Mostly groups promoting an extremist fundamentalist-religious agenda. So I was surprised to see a series of billboards along a highway in eastern upstate New York advocating instead for world peace. So later I checked [www.worldpeace.org] and found that it's The World Peace Prayer Society, founded in Japan, with a number of international offices. A brief look at the site indicates that, far from fundamentalist, the Society appears to be mystical in orientation. But they've discovered the bargain of outdoor advertising.