Fish Creek, Wisconsin
A sign, or if the back of the screen tower faces the main road, signage placed there, is important for a DI to get attention. Lots of neon was used at the heyday of the DI theater in the 1950s when there were 5000+ theaters. There are a bit fewer than 500 now, though with 1300 or so screens. This is a nice but quiet little sign in a resort community on the Door County Peninsula.